South Korean electronics giant Samsung to sponsor pop star’s, Rihanna, upcoming album and tour for a deal worth $25 million.
According to reports, the singer's new deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory.
"Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album," a source said.
Rihanna, known for hit songs such as 'Umbrella' and 'Rude Boy,' is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung.
The news of Rihanna's juicy deal comes just a day after reports that reps of British star Adele are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour.
Meanwhile, Rihanna, 27, is releasing an album in the next few weeks, reportedly titled 'Anti.' It will be her eighth studio album. She has talked about wanting to approach an album release in a fresh way.
Roc Nation and Samsung are yet to make the deal public
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