Model collapses and dies on the runway during a live show

In what will come across as a really shocking development, a model has collapsed on the runway and died died

Tales Soares, a model participating in Sao Paulo's Fashion Week has died after getting sick on the catwalk and collapsing.

According to NDTV, a statement from organizers said Tales Soares took ill while parading Saturday. A medical team attended to him on the catwalk and Soares was later taken to a hospital, where he was pronounced dead.

The statement did not provide more details.

Daily Folha de S. Paulo reported that Soares tripped on his shoelace and fell. According to the paper, people in the crowd initially thought his fall was part of a performance.

A photo in the newspaper showed the model lying face down on the catwalk while paramedics attended to him. The paper reported Soares was 26 years old.

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